Desboro Tire Sales started from humble beginnings. In May of 1991, our founder, Tony Van Den Assem, needed a tractor tire
fixed so he called a local company to repair it. They fixed it, but not without handing him an outrageous bill. The
next day he went out and found the tire had blown apart.
The company was called and he was told that he needed a new tire. The price quoted was disputed, so Tony called companies
further away to discover tires were half the price of those available locally.
This ordeal provoked Tony to develop Desboro Tire Sales.
May, 1991 – Tony, a retired construction superintendent, establishes Desboro Tire Sales and "Tony
the Tire Man" is born. Tony drums up business at the Keady Livestock Market with nothing more than a pickup truck
filled with tires, business cards and the goal of offer providing his community with a fair price on tires. Tony
purchases a used Weston Bread truck instead to act his mobile storage, sales and repair shop.
Summer, 1992 – While the old bread truck served Tony well, by the summer of 1992 it was time for an
upgrade. Construction on our first shop commenced and was completed by the fall.
Spring, 1993 – Tony's step son Aaron joins the family business and the two continue to ply their trade
at the Keady Market.
Spring, 1995 – Business is booming and the duo enlists help to keep up with customer demand. Help
comes in the form of Norm Watson, a Walter's Falls farmer and formerly of Smith's Garage in Meaford. Norm retired
after 15 years with the company.
December, 2000 – Tony passed away in his 65th year. He is missed by his family, coworkers and customers
Summer, 2002 – Tony's daughter, Rachel, goes to work for the family business learning all the tricks
of the trade before heading off to university.
Summer, 2002 – Toby Nadeu joins the team, relieving Norm of service truck duties for afternoon and
Winter, 2003 – Bo Belanger joins our team, bringing with him vast past experience from all aspects
of the tire industry as well as a Bandag Retreading Certificate. Bo is a huge asset to our day-to-day operations,
wearing many different hats including shop manager, sales manager, mobile service technician and purchasing expert.
Winter, 2006 – We are featured in the Sun Times and Hanover Post which provides us with a big boost.
Spring, 2007 – Dave Vanstone joins the team, bring with him a wealth of experience gained during his
time in the medium truck division at Kal Tire in Alberta.
Fall, 2007 – We're still growing, still hiring and still offering great service to our community.
Caroyln Keeling joins the company, jumping in wherever she is needed.
Winter 2007 – Aaron finds a new home for Desboro Tire Sales, Wayne Maluskie's former Case Equipment
dealership. The move is completed in 2 days without a single delay to our customers.
Winter 2007 – Adam Michiels joins the team as our in-shop foreman and resident specialist on tire
repairs, tire changing and inventory control. Adam obtained his Automotive Tire Training Instructor Certificate from
the Tire Industry Association of America and is our in-house TPMS repairs and diagnostics expert. Adam is vital to
the smooth operation of our shop, equipment and personnel.
Spring, 2011 – Susie Albright joins the team as our office and business manager. She has been trained
in retail management by Bridgestone in Nashville and continues to expand her knowledge of the industry by attending
workshops held by leading manufacturers. In addition to her office role, Susie helps out with tire repairs and changing—she
is a key part of our team!
Winter, 2012 – Bob Keeling joins the team and is an important contributor to our knowledge of TMPS
systems and tire repairs.
Fall, 2014 – Emerson Bramham joins the service department as our main mobile service technician, always
getting the job done for our clients, repairing and changing tires in all types of weather and field conditions.
Summer 2016 – Desboro Tire Sales celebrates 25 years in business, continuing a proud tradition of
providing quality products and services at fair prices as Tony intended.
Oct 2017 – Brett Albright joins the team full time, after helping out part time over the past years,
and is learning to be a “Champion” tire technician & is valuable team member.
Nov 2017 – Steve Timmerman joins the team with his 12 years of experience, with in shop and service
truck. He has taken over as our main mobile service technician.
A huge thank you goes out to all of our customers past and present, without you we would not have been able to become
what we are today.
Shop Passenger Tires
Big or small, we mount them all. Tires are all we do at Desboro Tire Sales. We’re a member of the Ontario Tire Dealers
Association and we’re a certified TIA tire dealership.Our business is committed to providing high-quality customer
service to every person who walks through the door. Our facility is equipped with the latest in tire servicing equipment
for an unprecedented level of service. Browse a list of our tire brands and tire services available at Desboro Tire Sales,
schedule an appointment, or visit us during business hours.
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